Who runs the world? Beyoncé. The pop icon has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million.
According to The New York Times, the hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Rapper 50 Cent has landed a major distribution deal and it’s not for his music, it’s for his new Street King energy shot.
50 has been tirelessly promoting the energy drink, which he launched in September of 2011.
“I did a deal with Pepsi to distribute streetking its gonna be every were [sic] buy a bottle feed some one in need,” 50 revealed on Twitter.
50 Cent launched the Street King energy shot, in order to fight world hunger.
Everytime a shot is purchased, a meal is provided for a child in need.
According to 50, his goal is to serve over 1 billion meals, via the Street King energy drink initiative.
Street King is expected to expand its distribution nationally under the deal with Pepsi.
50 is very familiar with doing business with soft drink makers.
In 2007, 50, who owned a stake in vitamin water, earned over $100 million dollars after Coca-Cola purchased the company for over $4 billion dollars.